• India’s economy is even strong while the global crisis because of India's Brick n Mortar Stores. But No one is serious about them.
• It's hard for a retailer to know about all brands.
• It's hard for them to know about new launch products.
• Even they know products but don’t know where can buy for resale.
• Distributors have a monopoly and don’t give goods to every retailer.
• Distributor charge premium for good selling products without company permission.
• Retailers need to pay lots of shipping fees.
• Eligible retailers don’t get credit so not able to scale their business.
• Distributor pushes retailer to buy other products also with existing order which retailer doesn’t want to buy which cause dead inventory as retailers store.
• In Most cases Retailers can’t buy products as few brands only sell in some states only.